Team4Learning is an international networking event organized by Tiimiakatemia Prague. It brings teampreneurs from Team Academy units around the world together to meet, learn from each other, and collaborate. The 2025 edition took place in Prague in late April, with the goal of uniting the global Team Academy network and giving entrepreneurial teams a reason to meet in person, since that kind of collaboration is hard to build remotely.
I built the event’s full visual identity from the ground up: logo, color palette, typography, and a full set of promotional materials, from social media graphics to on-site signage. The goal was for everything to read as one system rather than a set of separate pieces made for different channels.
sss
The main challenge was translating a fairly broad, international event into something simple and memorable for a student audience. Instead of trying to visually explain everything the event covered, I went with a bold, approachable look that stayed recognizable across social media, print, and physical signage, from the first announcement to event day. Clean shapes and a high-contrast palette kept it legible and energetic in a crowded feed. A flexible system let the organizers apply the identity consistently across dozens of different materials without losing cohesion.
By event day, the identity had stayed consistent from the first save-the-date post to the banners on site, giving a one-time student event a level of visual consistency you’d usually expect from an established brand.
