Encore is a nonalcoholic cocktail and mocktail brand for people who still want the full night out, just without the hangover. The brief was clear that this isn’t “sober curious” in a clinical, wellness-brand sense — it’s closer to “the night doesn’t stop just because I’m not drinking.” Bold flavors, bar-quality presentation, packaging that holds its own on a bar cart next to an actual cocktail glass.

I developed the logo and color palette, then designed two label versions: Virgin Strawberry Mojito and Piña Colada. Each label needed its own personality while staying clearly part of the same brand, so the color palette does most of the differentiation while the logo and layout system stay consistent across both.

One detail from the brief shaped the whole approach: Encore runs on a returnable bottle system. The glass bottles go back to bars and retailers for a deposit, get refilled, and go back into circulation, so the label had to hold up the tenth time around, not just look good in a first-impression product shot. That pushed the design toward something sturdy and legible rather than delicate, with the sustainability angle built into the system itself instead of stated on the label.